I drink Premier (purchased at Costco) every day... it's the only protein drink I like. Someone posted the other day about how they heat it up, add cinnamon, and voila... hot chocolate. It sounded sort of gross, but I actually just finished a cup of it, and it's actually quite delicious. In fact, I think I prefer it hot, now! (Especially since it's FREEZING here!) Now, I drink an entire drink in the morning for breakfast (cold), and a half of one each night hot... 45 easy grams of protein! I just wish they sold the vanilla, so I could try it.