New Breakfast for Taco Bell

I heard on the radio Taco Bell is testing a new breakfast item.  It was described as a cereal bowl deep fried, more cereal is put in the bowl along with cake icing.  Sounds just awful.  Not something I would ever thought of eating before RNY.  Why do restaurants put stuff like this out.  Seems to me they should work towards making more healthy selections.  Absolutely, no one needs this concoction.....IMO.

That sounds terrible! I think the best breakfast item at TB is the pintos and cheese! :D

Jen

I work for a company that follows the trends in the restaurant industry.  "Cravability" is very big buzzword, and something the industry depends on to grow revenue.  Consumers bore easily, and new, delicious sounding, different, cravable menu items are what drives traffic.  It's really kind of sick, since they play on our weakness.

BTW - another interesting fact to note.  Studies have shown that consumers like going to restaurants that offer healthy options...however the majority of restaurant diners still choose the unhealthy/high calorie options.  It's as if these high calorie items aren't as bad because they share the same kitchen as the healthy options.  SIGH....

I use to want to open up a WW restaurant. Fix healthy foods and have the NUT value listed for everything including the points value.

Just wonder how well a healthy only restaurant would fly?

Actually I think it would be fabulous!!  It would depend on location of course but I wish I had the

money to do something like that.  We all want options.

Yes, I wish I had the money to start something like that also! But agree it would depend on location. It would have to be somewhere with lots of people and those that are living a healthy life style!