Know The Secrets of Effective E-Commerce Design

Jun 03, 2013

For anyone who owns an online shop, it is not hard to understand how important web design company in malaysia and it is to convert your site visitors into much needed sales. As you read on, this article will help you get better chances of hitting increased sales with the useful tips I am giving here. We should keep in mind that almost everyone searching on the Web and looking for something in particular might visit at least a maximum 3 or 4 pages on your site before they leave since they have a short attention span. 
Thus it is highly important that you make your site easy to navigate and highly organized so you minimize the risk of losing site visitors quick because they are unable to find what they are looking for. Consider this as a rule to follow, see to it that the moment a visitor drops in on your site he is just 3 clicks away from buying any of your products or services. 
It has been found out that the more clicks that a visitor can have on a website, the lower chances they have on making sales. 
​A big percentage of your site visitors would com from search engines and most likely they will not land on your home but instead on your product page of the item that they are looking for. Essentially you need to make sure that your site does not contain any distractions so your visitors will have a clear idea where they are on your site as well as the choices they have at hand. It is also important that you put up a search box right on your homepage so that in any case your site visitors get there, they would not have a hard time looking for something that they want. Ideally it is good to have the same search box on all the pages within your site. Be sure to keep your web design and navigation simple and easy. Keep in mind how the big online shops, such as Amazon, does their site. You will realize that there really is nothing fancy on their site, but what really makes them tick is that their site is so easy to navigate. Additionally make sure you have relevant content for your site. Pay an extra effort to come up with more relevant contents for your site so as to increase your credibility and at the same time earn your visitor's trust that you are an authority on that niche which consequently leads to more sales. With regard to establishing good credibility, pay attention to how your site looks like and how it impacts a visitor. ​ A mediocre looking website or those that have an out-of-the-box feel websites will not be received well by their visitors as they will immediately lose their confidence on them. It's hard for a visitor to put his trust on a website that does not have a professional look, thus they refrain from buying any stuff from them. Thus it is highly important to get the services of a professional web designer who can make custom web designs for you and put emphasis on giving it a more professional look. With regard to designing your website, veer away from making use of frames. It is because there are computers out there that are basically not compatible with frames and thus will not let users get in to your site to view your pages and instantly you lose right there and then potential customers. Have an eye on the graphics and images used on your site so as to keep them on a minimum size. You might need to pay attention too on how fast or how slow your website pages loads on a particular browser otherwise your site visitors might as well just decide to leave even before it completely loads up, which is actually an issue about your site's functionality. As much as possible, don't require your visitors to have special software downloaded just to get in to your website. If that is the case, your site visitors might just lose interest visiting your website and they will never come back at all. Pay close attention to each link you put up on your site and have them checked regularly as much as possible; broken links is bugoff to your potential customers. Another way to promote ease of navigation on your site is to provide labels on your links, this way your site visitors will have a good idea of where they are in your site and where they are headed to. To make it sure that your website can be viewed whatever time of the day is, see to it that you have professional e-commerce hosting for your website. Lastly, take advantage of a highly reputable e-commerce merchant account for added security on receiving payments, which also lessens risk of payment issues on your customer's side.

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