Nike's Greatness Campaign
Aug 04, 2012
With the entire globe focused on the Olympics, The Obesity Society (TOS) congratulates Nike for their "Find Your Greatness" campaign. The videos show compellingly that sport is an activity for every person, and individual athletic achievement is within the reach of everyone, whatever their starting point. The campaign demonstrates that whoever we are, when we push ourselves to do the very best that we can, we achieve our own greatness.
Perhaps the most profound of the "Greatness" videos shows "Nathan", a 12-year-old obese boy jogging the distance of a lonely country road. As he runs on at a steady pace, the narrator says, "Somehow we've come to believe that greatness is a gift reserved for a chosen few, for prodigies, for superstars, and the rest of us can only stand by watching. You can forget that... We're all capable of it. All of us."
The video is here -- and on YouTube -- http://www.meltingmama.net/wls/2012/08/the-obesity-society-salutes-nikes-find-your-greatness-campaign.html
