Appeal to a self Insured Company

I am employed under a "Self Insured" company. The Claims are administered by BC/BS of Minnesota under a contract between my employer and BC/BS of Minnesota. There is a written exclusion under the plan for "Services for or related to weight loss programs and all associated labs and physician visits, program fees or dues, nutritional supplements, food, vitamis and exercise therapy" also "Endoscopic and surgical procedure to treat morbid obesity, including gastric bypasses and jejunal bypasses. I am going to send an appeal directly to my employer at the main headquarters. Any advice aside from doctors rec's and medical information I should include. Has anyone else done this and been successful? Thanks for your input...

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