Pro Joe ingredients--- which (shock) is the exact same list as Believe:
Brewed Arabica coffee (coffee and water)
protein blend (milk protein concentrate and whole grain brown rice protein)
"natural and artificial" flavors (whatever that means)
The ingredient list in Believe (Bariatric Eating) are identical. Don't know about proportions, although the nutritional content is identical as well. These are virtually the same drinks.
The bottles are remarkably similar, as well. Same size bottle, same shape, same colors. And, of course, the style and general look of bottles are remarkably similar to the Starbucks cappucino bottles from which the design was probably modeled (or scarfed).
Hm it does appear that Believe has a note about cash refunds in some states, for recycling.
That is the only difference between the two.