C-Span: The End of Overeating
It was a great talk. For any of those who don't know; David Kessler used to be the head of the FDA and was very active in the cigarette era, adding warning labels, etc. I know you all know who he is. Glasses, talks with a stutter. He compared cigarette smoking 40 years ago to how we look at food today. We accept processed, fat, sugary foods the way we used to accept smoking and that nothing will change until we change the image of the bad foods we eat the way we changed the image of smoking.
Anyway, his book deals with the way our brains are hardwired from the age of about 2 when children are able to self monitor their eating, to later after we've been conditioned to respond in a certain way to foods, mostly sugar salt and fat, processed foods, things that taste good. Kind of like Pavlovs dog. The conditioning comes from many sources, but mostly from the foods our parents teach us to eat and the not so subtle promotion of these foods through advertising, etc. What it boiled down to was once that conditioning is in place you can't lose it. You have to rewire over it but it will always be there. It's what we talk about here all the time. Head hunger and how it never goes away. I think I might go to the library and get that book.
Anyway, his book deals with the way our brains are hardwired from the age of about 2 when children are able to self monitor their eating, to later after we've been conditioned to respond in a certain way to foods, mostly sugar salt and fat, processed foods, things that taste good. Kind of like Pavlovs dog. The conditioning comes from many sources, but mostly from the foods our parents teach us to eat and the not so subtle promotion of these foods through advertising, etc. What it boiled down to was once that conditioning is in place you can't lose it. You have to rewire over it but it will always be there. It's what we talk about here all the time. Head hunger and how it never goes away. I think I might go to the library and get that book.
Barbara D.
Barb,this is very interesting. I remember seeing a study of very young children,left to their own devices,they actually chose the healthier foods. A few years with mom and dad and all the commericials changed all of that,re-wired their precious little brains.
Very thought provoking and true.
Thanks miss Barb.
WHAT WE FEAR,WE CREATE.
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